Designers are the world’s superheroes incognito. When the world has problems we set out to solve them. While problem solving isn’t only limited to designers, the fact of the matter remains that our main goal is problem solving. Inevitably, when we design we are designing what we think looks good, works well and feels right. We try to make things easier for other people and ultimately attempt to break any physical barriers that block us. We strive for perfect design. With this in mind, I want to delve a bit into tapping into our own potential.

When it comes to our design work, our passions, when we are in our twilight zone, I believe that we should undertake the challenge of surpassing the expectations of those around us and even our own expectations. Already, most of us are already our own worst critics. How about we use this aspect of ourselves to our advantage and put ourselves through our own trials, passed the point of the absolute boundaries outside of our comfort zones? Just thinking about it sounds difficult, far less to actually do it. However, I think that if we can push ourselves further than we think possible, we can do such great things.

Our imaginations use the sky as our playground. The limitlessness that we are faced with is so invigorating, yet can be a bit intimidating at times. Because of this, we often tend to construct our own glass ceilings, as somewhat of a safety net, I assume. I know I’m guilty of that at times. However, what if we tried our best and threw all concern out the window of the rocket ship and designed with abandon? What if we pushed as far as we think we can push, then push even further? Of course, in our commercial careers time is often the most limiting factor. However, if we can grab the horns of the raging minotaurs that personify the topics with which we are deeply concerned I’m sure that we can accomplish monumental feats. The more we can do this, the better we become at it, after eating enough dirt. Eventually, we may even be able to bring it into the commercial industry.

One of the most recent, inspiring examples of this type of relentless design, I think, is the design project known as what3words. This team took one of the world’s most serious issues, inadequate addressing, and solved it with such class and finesse that every one of them should be honoured forever. The world probably believed that longitude and latitude coordinates were about as good as location could get. However, the people who worked on this new concept of location divided the entire planet into tiny squares that leaves little, if any, room for error. What they have accomplished is such a phenomenal achievement. We too, can do things of similar magnitudes. Of course, teamwork is an invaluable asset in this quest for perfect design. Though one person can autonomously do wonderful things, two people have the potential to fantastic things. Three people have even more potential, and so on and so forth.

Whether we are graphic designers, architects, engineers, painters, or just people with big dreams, we all have the ability to tap into our true design potential. Not the potential that we have at a glance, but rather the potential that is only dragged out of us when we find ourselves in extreme circumstances. If we can somehow find a way to tap in to this potential more frequently, the world has no clue what’s in store.